Author:Alexander Hiam, Charles D. Schewe

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The Portable MBA in Marketing (Portable MBA (Wiley))

By: Alexander Hiam, Charles D. Schewe

Price: $10.00

Publisher: Wiley: January 1992

Seller ID: 114963

ISBN: 0471119849

Condition: Used - Good


Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories. View more info