The Portable MBA in Marketing (Portable MBA (Wiley))

By: Alexander Hiam, Charles D. Schewe

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Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories.

Title: The Portable MBA in Marketing (Portable MBA (Wiley))

Author Name: Alexander Hiam, Charles D. Schewe

Categories: Business,

Publisher: Wiley: January 1992

ISBN Number: 0471119849

ISBN Number 13: 9780471119845

Binding: Trade Paperback

Book Condition: Used - Good

Seller ID: 114963

Description: